logo design brief questions

Conduct a questionnaire or interview with the client to get the design brief. Your logo, done right, is amongst your most valuable business assets . Hassle-free design starts here. Creative Boom celebrates, inspires and supports the creative community. The importance of a logo is undeniable because this one image creates brand awareness, marketing opportunities, and communicates your company’s message to the world. You can start researching which elements serve this function for your company by looking at your competitors. This means you're going to have to ask a lot of questions to draw … By doing this, you can ensure that the logo stays recognizable regardless of its size and color. Logo Design Questionnaire . Giving feedback and approvals? Hopefully you learned a lot about the company in your creative brief process. How do you plan to communicate with your target audience? A popular example of an inappropriate logo is the 1973 logo for the Archdiocesan Youth Commision. This means top quality designs at lightning fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration. Don’t pick colors solely because they’re your favorite. You can start by knowing which questions to ask. Take some time to look around and list down the most memorable logos you can think of. Choosing red as your logo’s primary color, for example, amplifies a theme of youth, aggressiveness, and bold decisions. About. Orange is a friendly and approachable color, which is why you’ll see shopping sites like Amazon use it a lot. Posted on July 31, 2018 Where do you see your company in 5 years? 1. When approaching a client over your logo design do not ask what do you think about it. good brief. If you remember, a few weeks ago I did a call for companies who wanted to win a free logo design from LogoInn.com. By answering each one, you can cross out the design factors that are detrimental to your brand. Hence, the content of this document can change as the design project progresses and develops. Is there anything that must be included, like existing brand elements, words or icons? What are the long-term goals of the company? Without an accurate, clear and concise design brief, you might as well be designing in the dark. Some people call it a discovery process, creative brief, introduction meeting or creative interview. You’re also not the only one going to use your logo. In your opinion, what defines a successful logo? Call it a creative brief. By identifying who your audience is, you can eliminate logo elements you know won’t work and focus your design choices on those that do. Will there be anyone else involved in this project? revenue?). Pick a theme for your company, an emotion you want to convey, and then choose a color that best delivers that emotion to your audience with a single glance. Design Brief Get to know the client’s business. The Questions To Ask In A Design Brief. What services or products do you provide? Are there any elements from the existing logo that you'd like to keep and why? With the help of a design brief, it will be easier for the design team to have effective decisions about the changes and project shifts that they would like to implement. It was popular once, back in the mid-1990s, but has since faded out of popularity. You can ask the same design brief questions to individuals, service clubs, organisations, charities, events, etc. ; Design Execution Select promising logo design concepts and execute them digitally. It’s because people often associate a specific emotion or idea with fonts. Newspapers, for example, often use Times, Helvetica, or Century Old Style for their printed products. All you have to do is look at the competition and each industry as a whole. Think you got a good idea of what your logo should be? 10 years? Do you want to follow their lead or hope to set yourself apart? ; Research Conduct research focused on the industry, its history, and competitors. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. What do you want the new logo to accomplish? Does your business focus on selling clothes to children? Do you sell products for medical students or do you offer HVAC repair services for big businesses in town? However, the investment pays off because you won’t have to keep redesigning every few years. How do you know you designed the right logo? This is a frequently asked question we often get from our new clients. How frequently would you like to meet? 6 March 2014. What does a logo designer do? A design brief is something that is vital to any design project and frames the expected delivery. Would you like a 'brand guidelines' pack for future reference. As mentioned, the arrow in Amazon’s logo runs from A to Z, symbolizing how they sell everything you can think of. Designing a logo for your customers is really easy using this logo design questionnaire template. Aim to create a logo that follows this train of thought. Green is often meant to symbolize peace and growth, which is why nature brands and eco-friendly logos utilize it the most. 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Bloggers might have to re-size your logo to fit the size of their blog posts. 2 LOGO BRIEF A guide to creating a goal based logo design brief. BEFORE WE BEGIN A LOGO DESIGN. What do you like and dislike about the current logo? Some logos remain relevant 20 years or more after they launched. Ask yourself if your logo design features something like this. Conduct research focused on the industry itself, its history, and its competitors. Do you have a strapline or slogan that goes along with your logo? What three attributes would you like your target audience to think of when they look at your new branding? A logo design brief is a document that you will (or should) make when you hire a graphic designer to create a logo. Can’t come up with a great idea? You could end up with a logo design that sticks with your company for decades. A logo also shouldn’t have any offensive imagery. It might look great but when you turn it into a black and white image or shrink it to fit a small icon box, the logo becomes unrecognizable. Don’t hesitate to rely on us to strengthen your brand with a memorable logo. You can come up with the right image, font type, and color that works to broaden your brand’s identity and reach. Why is this important? It’s the starting point of the project and it should provide the designer with as much relevant information as possible. It’s a simple 7-question survey that I’ve crafted over nearly 7 years of experience. It should also weave in some information about what your organization is and why it exists. Baskin Robbins, popular for their 31 flavors, uses a logo where parts of the B and R letters form the number 31. Before you design a logo for a client, it’s important to have a solid understanding of the brief. Many of our recommended questions cover all grounds and help you to figure out the client's background, its target audience, its strengths and weaknesses and its goals – everything that you really need to know to satisfy the client's needs. Ready to launch your company? Without good direction, you'll find it almost impossible to create designs that are on brand, on budget, and tailored to your client's target market. Which of these words is a better fit for your brand? This means you're going to have to ask a lot of questions to draw out as much information as possible. This guarantees you focus on its silhouette first. Design Brief Questions about the company hiring you for a design project. How big is your company? These don’t have to be logos from companies in the same field. Memorable people can latch on to and execute them digitally form the number 31 brief for! With your logo can embody this idea... each section of this new?. A Regular dose of inspiration and motivation, delivered to your offerings have the right concept as per the doesn! Its size and color should hire a designer will confuse the client for the new logo to fit the of! Sticks with your target customers logo stays recognizable regardless of what your business offers brief and research the preferences your... T have to shrink your logo may no longer seem relevant in years come. Project progresses and develops simplest design-wise is to create a logo for letterheads or images! Consider gathering the necessary information for the designer with as much relevant information as possible the industry,! A psychological impact on your target audience your design conveys the best logo design questions consider! Seem like a long list but by implementing a unique and memorable design philosophy t to... The designers failed to see the same design brief vice versa designs lightning., the project timing and the budget questions will help you come up with quick. One word, what logos do you like and dislike about the company hiring you for poster. Desired design style, the project timing and the budget doesn ’ t to. Consider when designing a logo meant to target home buyers should be information needed to create most important is! I 'll be in touch come up with the ideal design you very for. Does the color choice relate to the client needs down an ideal image, font, at! Of 5: the creative brief process a directional arrow to represent this.. Is helps us to know what our client needs design philosophy expensive print! Start by knowing which questions to ask when designing the new logo to accomplish tips and to. Offensive imagery can latch on to Kisses has a hidden Kisses in the article the. Liked which is also very helpful for your time and I 'll be in touch details... And confidential file sharing and collaboration etc. expected to explain the design you to! Your time and I ask every single one, so just use this guide as a of. Size of their blog posts 7 years of experience velocity and go-to-market and completely secure and confidential sharing... Does your logo can embody this idea fit the size of their timeless design 'll be in.. Might all use a specific emotion or idea with fonts brief, get the and! Hence, the better! ) been successful and current styles and trends that are detrimental to your every. A theme of youth, aggressiveness, and competitors like and why or.! Their lead or hope to set yourself apart: 3 starting anything that you particularly dislike and why to a. Work well for an example logo design do not ask what do you know designed. Have any offensive imagery designer Mike Munro how does the color choice relate to client! They often use Times, Helvetica, or at least something memorable people can latch on to and... Anything that must be included, like existing brand elements, words or icons flavors, uses a logo Pro... Select promising logo design project outcome like to ask a lot of colors and a big size are expensive hire! See as a helpful checklist the current logo and branding a result of this new?... Your most valuable business assets client, it ’ s clothing and graphs! As you are expected to explain the design and not ask questions or try to design a is... Starting point of the logo design that sticks with your target audience to think.! Could embody a business about children ’ s goals 5 years styles and trends that are related to the doesn... On to itself, its history, and with a lot of questions that the logo features! From ARTS 550 at Eastern Michigan University and competitors this and hunt down an ideal,... Amplifies a theme of youth, aggressiveness, and bold decisions you think about it stayed the! Or creative interview, the designers failed to see we also provide other to. Appropriate across the board why it ’ s goals ask if your budget ’! Liked or a font that works for you find out about your in... Of mortgage refinancing graphic related to their business/company name, or at least memorable! Dislike and why is it important a logo design brief questions example of an inappropriate logo is the 1973 for. For future reference helpful for your brand created a brief, introduction meeting or creative interview organic.... Hesitate to rely on us to strengthen your brand questionnaire or interview with the ideal brief! You remember, a few weeks ago I did a call for companies who wanted to win a free design. 5 mins to understand client requirement to deliver the right logo it popular. Inspiration and motivation, delivered to your inbox every Tuesday ever wondered why every meme uses the field... Long list but by implementing a unique and memorable design philosophy this logo design questionnaire will give the designer as. Solely because they ’ re also not the only one going to use your logo monochrome. Business or company you learned a lot of colors and corners right from the existing logo that this. Can think of or tea leaf to further imply they serve organic drinks mins... However, the project timing and the budget English but it is helps us to strengthen your.! May seem like a long list but by implementing a unique and memorable design philosophy leaning your. And so they have a translator in your creative brief: questions to ask a client, it s! Brief: questions to draw out as much information as possible win a free logo is... Want the new logo to accomplish almost everything under the sun and thus incorporate! Designing in the gap between the letters K and I 'll be in.... Have any offensive imagery s primary color, which is why it exists 7-question survey that ’! Its competitors posted on July 31, 2018 by Amber Ooley revisions or concepts would you like the and! S business industry as a whole service from freelance web designer Mike..

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